Voted best illusion of the year. Rightly so. 

From Jordan Suchow’s Vimeo site:

Instructions: Keep your eyes fixed on the small white mark in the center. At first, the ring is stationary and it’s easy to tell that the dots are changing. A few seconds later, the ring begins to rotate and the dots suddenly appear to stop changing.

But play the movie again, this time looking directly at one of the dots and following it as the ring rotates. You will see that, in fact, the dots had been changing the whole time, even during the rotation—you just didn’t notice it. This failure to detect that moving objects are changing is silencing.

Motion silences awareness of color changes (by Jordan Suchow)

Source: vimeo.com

63 Notes/ Hide

  1. thegoodlige reblogged this from wnycradiolab
  2. madatdad reblogged this from wnycradiolab
  3. pkeen reblogged this from wnycradiolab
  4. xixidu reblogged this from carlzimmer
  5. thepeopleofpaper reblogged this from wnycradiolab
  6. altoecko reblogged this from wnycradiolab
  7. maguarda reblogged this from wnycradiolab
  8. anokarina reblogged this from wnycradiolab and added:
    Ooh, sh!t. And kind of hypnotic.
  9. gentlemenscientists reblogged this from jtotheizzoe and added:
    Crazy or crazy awesome?
  10. tdl reblogged this from carlzimmer
  11. yoko71 reblogged this from wnycradiolab and added:
    I honestly did not get it. My eyes are getting old and no longer able to focus in the center, I guess.
  12. journalofassociation reblogged this from carlzimmer and added:
    if I really concentrate, I can eventually...while it is spinning, but it is difficult.
  13. idroolinmysleep reblogged this from wnycradiolab
  14. stevespillman reblogged this from wnycradiolab
  15. indiemaiden reblogged this from wnycradiolab and added:
    Maybe it’s because I read the trick first but this doesn’t work on me.
  16. yabblins reblogged this from wnycradiolab
  17. wnycradiolab reblogged this from carlzimmer and added:
    this. Utterly confounding (and...festive party colors, too!).
  18. ad-libitum reblogged this from carlzimmer
  19. jtotheizzoe reblogged this from carlzimmer and added:
    I didn’t get completely illusioned (which...not a word, but appears
  20. sasharappaport reblogged this from carlzimmer
  21. carlzimmer posted this